Stages Cycling ceases operations and lays off whole employees, report suggests

Stages Cycling has laid off its whole workforce and appears to have ceased operations. 

According to a report by Escape Collective, a number of sources near the model have additionally indicated that the corporate has stopped putting orders with suppliers and ceased delivery orders to clients. 

At current, the model’s eCommerce website reveals nearly its whole catalogue of merchandise as out of inventory. 

Stages Cycling – generally simply generally known as Stages – is a well-regarded energy meter and indoor biking model, with manufacturing premises in Boulder, Colorado, and workplaces all over the world. 

The firm has been in operation since 2009, when brothers Jim and Scott Liggett based what’s now Stages Cycling’s mother or father firm, Foundation Fitness LLC. In 2012, the Stages Cycling model identify and subsidiary was born.

It’s greatest recognized within the biking business for its crank-based energy meters, which add pressure gauges to present manufacturers’ crank arms to measure the drive utilized – and thus calculate the facility produced – as a rider turns the pedals. 

Stages’ product made energy meters extra reasonably priced, and the model was not less than partly chargeable for bringing power-based coaching to the plenty. 

In the years since, the model has developed the product to supply dual-sided measurement. It has additionally adopted the rise in indoor biking with the launch of the SB20 indoor good bike, and has launched a sequence of GPS bike computer systems. 

Notably, nonetheless, all this provides as much as solely a fraction of the model’s general enterprise, and its greater department, which centres round making ‘industrial indoor bikes’ for gyms and health centres, is probably much less well-known. Its SC1, SC2 and SC3 bikes will be present in gyms and health centres all over the world, with shoppers resembling The Gym Group, David Lloyd, SoulCycle and extra, even when they won’t at all times carry the Stages branding. 

Thanks to its robust vary of merchandise and its partnerships with high-profile groups resembling Team Sky, UAE Team Emirates and others, the Stages model is a family identify within the biking business. 

Given the energy of the model identify and the recognition of its merchandise, it is onerous to imagine that the corporate will disappear fully, however as we noticed at WiggleCRC, firms shedding their whole workforce hardly ever come with out vital change. 

Cyclingnews has contacted Stages and Stages’ UK distributor Saddleback for remark.

UK distributor Saddleback was unable to touch upon the ceasing of operation, however clarified that the distributor nonetheless holds inventory and shall be honouring guarantee claims.