Demi Vollering has signed a private sponsorship take care of Nike, becoming a member of Mark Cavendish, Letizia Paternoster and Ineos Grenadier rider and triathlete Cameron Wurf, who’ve comparable agreements with the US-based sportswear model.
Nike doesn’t at present produce biking merchandise, however Cavendish and Wurf put on footwear with a distinguished Nike Swoosh on them. Vollering is beneath contract with SD Worx-Protime till 2025 and at present makes use of Specialized footwear however may maybe swap to Nike if a transfer to FDJ-Suez is confirmed.
Vollering gained the 2023 Tour de France Femmes and dominated the Classics, with experiences that she may change into the primary feminine rider to earn 1,000,000 euros per season. Wout Van Aert, Tom Pidcock, Zoe Backstedt, Anton Palzer are all Red Bull athletes. Nike may very well be eager for Vollering to play an identical ambassador position as ladies’s biking continues to develop.
The Dutch girl indicated that Nike will assist her “pursue the desires and targets I’ve set for the approaching years.”
Vollering posted a photograph of her signing a deal sporting a Michael Jordan jacket, with the one tag on her publish to the Nike Women Instagram account.
“I’m conscious of my position inside ladies’s biking and girls’s sports activities basically, and the alternatives it presents,” she added in an Instagram publish, asserting her take care of Nike.
“Together with Nike, I can obtain frequent targets and successfully unfold my message. We need to encourage many individuals to begin transferring, and collectively, we’ll make desires come true,”
“I need to prolong my gratitude to all of the individuals and companions round me who imagine in me and have supported my journey up to now. A particular shout-out to my love @j_dvoogd (Jan de Voogd) and who additionally occurs to be my agent, for at all times encouraging and supporting me in pursuing my desires.”
Vollering has but to win a race in 2024 however is driving the Vuelta España Femenina and SD Worx – Protime completed third in Sunday’s opening time trial. She will return to the Tour de France Femmes in August to defend her yellow jersey, whereas teammate and fellow crew chief Lotte Kopecky focuses on the Giro d’Italia Women and the observe occasions on the Paris Olympics.