A UK-based cross-industry marketing campaign has lately been launched that intends to share info concerning security round e-bike batteries. Industry commerce our bodies, e-bike manufacturers, native bike outlets and nationwide charities have all joined forces to create the ‘e-bike constructive’ marketing campaign which is hoped will “increase electrical bike battery security information, inform extra individuals of the advantages of e-cycling, and encourage shoppers to purchase with confidence.”
The marketing campaign additionally extends to the federal government the place it goals to advise on the way it can higher shield UK shoppers and companies. The final goal of ‘e-bike constructive’ is to extend shoppers’ confidence when buying an e-bike. This is available in mild of current analysis by the Electric Bike Alliance that discovered issues over e-bike battery fires dissuade potential e-bike customers from selecting to journey by e-bike.
The analysis additionally went on to seek out that 23% of UK adults are hesitant to purchase an e-bike because of information detailing current battery fireplace incidents. Beyond this 25% of individuals surveyed admitted to worrying in regards to the security of batteries charging close by.
The marketing campaign is fast to focus on the current spate of reported e-bike fires have primarily been attributable to “faulty and low-quality – due to this fact high-risk – merchandise like aftermarket lithium-ion batteries, chargers, and conversion kits from non-reputable sources, worldwide on-line retailers and resellers.”
Sarah McMonagle, Director of External Affairs at Cycling UK, stated: “Like conventional pedal cycles, e-cycles increase bodily and psychological well being, enhance air high quality, and cut back carbon emissions. They’re a fantastic choice for individuals who cycle in a hilly space, expertise mobility challenges, carry kids or purchasing, or just don’t wish to get sweaty on their commute.
“When bought from respected producers e-cycles are very secure. That’s why we’re supporting this training marketing campaign alongside Cycling UK’s ongoing requires the UK authorities to make e-cycles extra accessible.”
The goal of the marketing campaign is to teach shoppers about areas to look out for when shopping for an e-bike to extend security and reliability. To successfully do that the marketing campaign has employed a three-pronged method which consists of:
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Offering skilled help with over 100 native bike outlets pledging to promote, promote and restore UK authorized and safety-checked e-bikes.
Educational sources round secure battery use, unbiased recommendation for shoppers and additional sources to assist inform individuals of finest practices.
The closing a part of the marketing campaign is to extend buyer assurance of their e-bikes. To do that the e-bike sector is growing a brand new scheme that can spotlight, “respected, high-quality manufacturers who totally safety-test their e-cycles and batteries.”
From the data collected, it does seem that clearer and extra readily accessible e-bike academic materials might be one of the best ways ahead to encourage extra individuals onto e-bikes. 64% of UK adults who have been surveyed claimed that higher e-bike training would scale back issues round e-bike use.
Jonathan Harrison, Director of the Association of Cycle Traders (ACT), stated: “E-bikes are a superb resolution for contemporary transportation for nearly anybody. They encourage extra energetic existence and make biking with family and friends of blended skills attainable. Electric cycles are rising in recognition, which underscores the significance of serving to shoppers to tell apart between high-quality, dependable e-bike merchandise and people which might be substandard or probably hazardous, akin to aftermarket lithium-ion batteries, chargers, and conversion kits from unreliable sources.”
For full info on the marketing campaign together with taking part retailers head over to the e-bike positive website.