Lapierre has introduced a brand new four-year partnership because the bike provider to Team Picnic PostNL. The new deal will see Lapierre bikes return to the WorldTour ranks, because the newly renamed Team Picnic PostNL squad change from Scott to the French model.
Team Picnic PostNL, previously DSM-Firmenich PostNL has males’s and girls’s WorldTour groups, in addition to a UCI Continental-level improvement squad. All three groups will use the French model’s bikes in a deal that formally begins on the first of January 2025 and runs by to 2028.
We perceive the official group bike design can be revealed originally of the 2025 season. We do know that group riders will race on the Xelius DRS mannequin which was launched in October and the Aerostorm DRS TT bike, which Grace Brown used to win Gold on the Paris Olympics.
You can catch a primary glimpse of the brand new group bikes and package within the video under, which sees vans from the brand new group grocery store sponsor Picnic helpfully ship groceries to the group’s riders. It is unconfirmed whether or not group riders will be capable of store without cost at on-line grocery store Picnic.
Lapierre exited the lads’s WorldTour on the finish of the 2023 season when group Groupama-FDJ switched from the model’s bikes to Wilier Triestina for the 2024 season, ending a 22-year partnership with the group.
It regarded like Lapierre bikes would additionally go away the WorldTour altogether after the current announcement that girls’s group FDJ – SUEZ can be switching from Lapierre to Specialized bikes for 2025.
The new announcement will as soon as once more see Lapierre machines within the WorldTour ranks. In the hooked up press launch, Lapierre Global Brand Director Dorian Tabeau hinted at a longer-term imaginative and prescient for the model.
“This is a vital second for Lapierre. It’s not simply coming again to the WorldTour, it’s additionally the proof of our ambition to develop into a really massive model with all of the help and energy of the Accell Group,” he mentioned.
“By becoming a member of forces with this nice and prestigious group, we’re beginning to roll out our technique to go worldwide and make Lapierre a benchmark model within the efficiency sport phase.”
