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Human Powered Health Cycling return for a 3rd time to the Tour de France Femmes avec Zwift, August 12-18, and can experience with distinctly new appears to be like from style home Maisie Wilen for his or her crew kits and gear.
The changeout kits are a recent tackle the traditional orange, purple, navy and white colors, which the crew known as “infused with new layers of motion, vitality, and a great deal of cool”. It is a first-time collaboration in skilled biking for Maisie Wilen, a Los Angeles-based clothes model that was launched in 2019.
A primary full take a look at the switchout Pactimo kits shall be on show within the Dutch metropolis of Rotterdam for the Grand Départ. There are additionally matching color schemes on Factor bikes, Smith helmets and customized artwork on Wahoo computer systems.
“While we see a whole lot of groups compete in particular changeout kits as of late, I used to be particularly energized by the choice to collaborate with such a singular determine on this planet of ladies’s style,” stated Ro de Jonckere, basic supervisor of Human Powered Health Cycling. “This package and bike are about being loud and proud and celebrating the sturdy feminine athletes in our group.”
The connection between Human Powered Health and Maisie Wilen was a strategy to have a good time the power of feminine athletes and ship a loud message on the world’s largest stage in professional biking. It was a major transfer for each entities – the primary changeout package for Human Powered Health and a first-time collaboration in skilled biking for Maisie Wilen.
The label’s founder and inventive director, Maisie Schloss, spent a number of months on the design components, with the tip product drawing inspiration from fish scales to mirror a “smooth second pores and skin” for the riders.
“I instantly jumped on the alternative to carry our distinctive aesthetic to one of many largest ladies’s sporting occasions on this planet,” stated Schloss in a crew press launch. “To have such inspiring, sturdy ladies symbolize Maisie Wilen on the Tour de France is an honor. I’m excited to observe them compete whereas representing our model.”
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The clothes model has labored with main firms similar to Mattel and Yahoo lately and has been worn by celebrities similar to Rihanna, Winnie Harlow and Kim Kardashian.
“Maisie is unimaginable to work with, and we’re proud to race along with her designs,” stated Human Powered Health Chief Creative Officer Sam Wiebe. “She brings a singular imaginative and prescient and method to our package and bike. I believe it’s the primary, and hopefully not the final, time that ladies’s style and bike racing merge to create one thing memorable.”
Limited runs of Maisie’s package and the bike shall be accessible for public buy, made accessible at Pactimo.com and FactorBikes.com.
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