Nike has agreed to an unique partnership with top-tier girls’s skilled biking staff FDJ-SUEZ that begins in 2025.
As the staff’s official “way of life attire provider” the brand new deal implies that FDJ-SUEZ is the one skilled biking staff, throughout each the ladies’s and males’s pelotons, to work instantly with the globally acknowledged model.
The partnership marks one other coup for the French staff after signing former Tour de France Femmes winner Demi Vollering on a two-year contract for 2025 and 2026 seasons. She joins the staff as a co-leader alongside Évita Muzic and new-signing Juliette Labous.
Vollering introduced a private sponsorship with Nike, exterior of her former SD Worx-Protime squad sponsorship line-up, final April. She joined Mark Cavendish, Letizia Paternoster and Cameron Wurf, who’ve had related agreements with the US-based sportswear model. Although Nike doesn’t at the moment produce biking merchandise, Cavendish and Wurf wore footwear with a outstanding Nike Swoosh on them.
FDJ-SUEZ confirmed that athletes and employees will put on way of life attire designed by Nike this season, which blends aesthetics with performance. “A mutual dedication to connecting sport and tradition,” learn a staff press launch.
For Nike and FDJ-SUEZ, the staff acknowledged that the collaboration represents a novel alternative to discover new horizons whereas partnering with some of the iconic manufacturers on this planet.
“This partnership with Nike is a novel alternative for our staff. Collaborating with such an iconic model will strengthen our identification whereas bringing a recent dimension to our challenge,” stated Stephen Delcourt, General Manager of FDJ-SUEZ.
“We sit up for constructing this collaboration over the long run, enhancing our staff’s picture each on and off the competitors stage.”
FDJ-SUEZ has already undergone a motorbike sponsorship change switching from Lapierre to Specialized, in an announcement in December. The deal coincided with each the staff’s twenty fifth anniversary and the signing of Vollering.
While Specialized will outfit FDJ-SUEZ with their bikes, it can proceed to associate with Vollering’s former staff SD Worx-Protime for the foreseeable future, too, with a deal in place by to the tip of the 2028 season.
