Fizik has claimed one of the vital coveted spots on the earth of professional biking equipment sponsorship because it has taken on an official sponsor slot for UAE Team Emirates after the group’s lengthy partnership with Prologo involves an finish.
Prologo’s Scratch and Nago saddles had grow to be iconic as Tadej Pogačar saddle of selection, with the model releasing quite a few Grand Tour-themed particular version saddles in honour of the Slovenian’s distinctive profitable streak.
For 2025, although, rival Italian model Fizik will take up the mantle for the UCI top-ranked males’s group UAE Team Emirates XRG and ladies’s group UAE Team ADQ.
The focus for the 2025 season would be the model’s 3D-printed Adaptive fashions and One-to-One vary of racing saddles that are printed bespoke for every rider – matched each to physique geometry and particular using positions and kinds.
The system, which was launched in June 2024, makes use of a pressure-mapping match course of to design a 3D-printed lattice high for the saddle. At £499 / $599 / €499 it represents one of the vital costly saddle choices available on the market, becoming with UAE Emirates XRG’s normal premium equipment choice.
Fizik says that it used the group’s latest coaching camp in Spain to undergo the becoming course of.
Fizik already sponsors the Movistar males’s and ladies’s squads alongside Decathlon AG2R La Mondiale Team, and Ceratizit – WNT Pro Cycling Team. However, the UAE squad sponsorship represents their highest profile presence in each the lads’s and ladies’s WorldTour.
“We are extremely proud to be partnering with UAE Emirates XRG and UAE Team ADQ,” stated Selle Royal Group Brands Director Riccardo Losio, “As they’re among the many most profitable, thrilling and forward-thinking groups within the sport.”
UAE Emirates XRG Team Principal and CEO Mauro Gianetti added, “We are a group targeted on innovation and improvement, and we all the time attempt to be utilizing one of the best supplies and gear available on the market.”
